Our synagogue board has conducted a number of workshops and brainstorming sessions to come up with improvements to the membership experiences. We call this process "Touchpoints". We define a touchpoint as any point of interaction between the congregation and its members, where each touchpoint is an opportunity to enhance or detract from the member's experience. We divided our touchpoints into three main areas: pre-membership, membership, and post-membership.
Going through the Touchpoint process has helped us improve our image and our relations with members of the congregation. It has helped us evaluate everything, from the way our receptionist answers the phone to refreshing our identity, from our website to Shabbat programs. The Touchpoint process is a simple one congregations of any size can implement to help clarify board priorities and to improve the overall experiences members and non-members have with their synagogue.
RESOURCES: Touchpoint presentation; www.TheTempleOkc.org